Throughout my academic and professional journey, I've consistently demonstrated a proactive approach to my work. I eagerly adapt to the demands of each role, whether it's creating social or out-of-home campaigns, designing websites, developing brand identities, or contributing to brainstorming sessions. I’m driven by the endless possibilities that creative work offers.
My method is grounded in thorough research and careful analysis of project strategies, laying the foundation for innovative and impactful solutions that consistently meet client goals.
As part of my design journey, I've also engaged in nonprofit and volunteer work, including rebranding a local community center, co-founding a grassroots organization to connect student designers with small businesses, and freelancing to help individuals and companies refine their visual identities. Currently, I work with Humber College to review the portfolios of students graduating from the Graphic Design program.
In addition to my professional pursuits, I find fulfillment in various handicrafts, including drawing, bookbinding, sewing, crochet, and painting. I also enjoy outdoor excursions and immersing myself in nature.
Experience
Senior Designer
Long Story Short
August 2025 to Present
My role at Long Story Short is continues to be oriented around web design, from site auditing, site mapping, conducting user exercises, wireframing, and creating responsive UI, QA, to style guide creation, and brand identity. 
Intermediate Designer &
UX Specialist
Long Story Short
August 2022 to August 2025
My role at Long Story Short is primarily oriented around web design, from site auditing, site mapping, conducting user exercises, wireframing, and creating responsive UI, QA, to style guide creation, and brand identity. Along with social media content creation, illustration, image and video sourcing, and client investor deck presentations for startups and small businesses.
Graphic Designer
EZRA Coaching
December 2021 to August 2022
My role at EZRA involved creating landing pages for sales campaigns, creating social media posts, and taking the lead on guiding the marketing team through the web production for the new brand release. Created B2B campaign material and e-mail blasts. 
Junior Designer
Art & Science Digital Agency
November 2019 to December 2021
At Art & Science I took on a multitude of roles, not limited to: designing responsive UI, style guide creation, brand identity, mood boarding, storyboarding, wireframing, QA, strategy development, sales pitch creative, social media content creation, illustration, image and video sourcing, performance marketing ads, client presentations, and actively contributing to the development of design processes to improve the efficiency and quality of design output.
Graphic Designer
Social Development Centre KW
September 2019 to December 2020
Worked on a pro-bono basis to develop web design, production design, and social media outreach content to campaign for the organization and improve turnout at community events.
Co-Founder
Design.local KW 
July 2019 to November 2019
Co-Founded Design.local with a small group of designers, strategists, and researchers to tackle problems for local businesses on a not for profit basis to nourish economic growth in the community.
Freelance Graphic Designer
August 2018 to November 2019 
Freelancing illustration, layout, production material, marketing material, logo design, brand packages for independent businesses as well as a financial holding company's innovation lab.
User Interface Designer
Esperto Labs
August 2018 to March 2019
Collaborated with Esperto Labs, a student organization at the University of Waterloo to develop user interface designs using Adobe Xd for their website and app that were intended to host open-source biometric data tracking.
Website Coordinator Intern
eHUB
September 2017 to April 2018
Interned at eHUB, an entrepreneurship centre at the University of Alberta to update and design their Wordpress site.
Graphic Design Intern
Kreativ-Etage
May 2015 to August 2015
Interned abroad in Weimar, Germany, assisting in the development of illustrations, creating graphics for use in instructional videos, print collateral, and research in environmental design and green product design.
Clients I've Worked With
Signal1
Rocket Doctor
Sabian Cymbals
Rogers Cybersecurity Catalyst (TMU) 
Kingsway College School
EZRA Coaching​​​​​​​
Duuo by Co-operators
Sagen Insurance
Eccelesiastical Insurance
Burgundy Asset Management
WPBS (a PBS member station)
Nightwood Theatre 
Volunteering
Portfolio Mentor
Humber College
2022 to Present

Co-Organizer 
UX Book Club Kitchener-Waterloo
August 2018 to November 2019

User Experience and Graphic Designer
CivicHub Kitchener-Waterloo
December 2018 to November 2019
Vice Director 
University of Alberta Student Design Association
September 2017 to April 2018

Web Coordinator
University of Alberta Student Design Association
September 2016 to April 2017

VP Marketing
University of Alberta International Business Competition
March 2017 to January 2018
Exhibitions
Skills
I'm an all-in-one designer, with experience in both web and print design programs. Additionally, after working both agency side and in-house, I'm also familiar with many different project management tools. All the things I have expertise in and familiarity with are: 
Figma (design, auto-layout, development preparation, and prototyping), Sketch, Adobe Suite (InDesign, Photoshop, Illustrator, After Effects, Adobe Xd), Squarespace, Webflow, WordPress, Elementor, InVision, Zeplin, Basic HTML / CSS, Harvest, Parallax Forecast, Jira, Asana, Notion. 
Education & Certificates
I have a 4-Year Bachelor of Design, where I majored in Visual Communication Design and Minored in Marketing. Since then, I've completed the UX certifications listed below, and in general I love learning new tools and techniques for the things I work with on the daily. Recently I've honed in on utilizing auto-layout in Figma. 
Bachelor of Design
University of Alberta 2018
Major in Visual Communication Design
Minor in Marketing
Foundations of User Experience Design 
Google Certifications
September 2023
Start the UX Design Process: Empathize, Define, and Ideate
Google Certifications
November 2023
Build Wireframes and Low-Fidelity Prototypes 
Google Certifications
January 2024
Conduct UX Research and Test Early Concepts
Google Certifications
July 2024
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